How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 27.06.2025 04:15
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Price
Forget Ray-Bans: The $399 Meta Oakley smart glasses are better in almost every way - ZDNET
Good marketing is doing this well.
Processes
People
Steelers TE wants no part of Jonnu Smith trade - Behind the Steel Curtain
Product
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Perception
Why cant I motivate myself to go to school (grade 10)?
Place
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
What is the central theme of the entire Bible in one word (if possible)?